Lalique Reinvents its Paris Flagship at 11 Rue Royale

A symbol of refined Parisian elegance, the historic address at 11 rue Royale has reopened its doors on 18 November 2025. Marking the 90th anniversary of its first establishment on this iconic thoroughfare, Lalique unveils a renewed setting where crystal, light and emotion combine to create a unique experience: a reimagined art of living. 

In 1935, René Lalique left Place Vendôme to settle at 11 rue Royale, in the heart of Paris. Ninety years later, the Maison returns to the footsteps of its founder and reinvents this historic address. More than a boutique: a place of life, art and light where the Lalique art of living is expressed more than ever before. 

Behind the heritage façade, visitors discover an intimate, inspiring home, imagined as the apartment of a cosmopolitan artist couple. The light-filled spaces reveal a subtle dialogue between authenticity and modernity, between heritage and creation. 

« Our Lalique setting on rue Royale symbolises a return to our roots, but also a projection into the future. We wanted the poetry of René Lalique to resonate here in a contemporary language: one of light, material and emotion. » 

— Marc Larminaux, Artistic and Creative Director at Lalique 

The new 115 m² space expresses the Maison’s artisanal virtuosity and contemporary creativity. From the entrance, a flight of sixty crystal swallows, emblematic of the Maison, welcomes visitors in an airy movement symbolising freedom and renewal. 

Luminous arches adorned with the Laurel motif evoke victory and eternity, while the floral dahlia flooring pays tribute to nature, René Lalique’s eternal muse. 

The materials — Burgundy walnut, Jadore quartzite, brass, terrazzo — celebrate tactile nobility and the richness of natural elements. The Vosges blue that dresses the library echoes the forests surrounding the Wingen-sur-Moder manufacture in Alsace, the beating heart of the Maison.The boutique invites guests on a sensory journey through the seven pillars of the Maison:
decorative objects, interior design, tableware, jewellery, art, fragrances and hospitality.